It's not that we think we're doing things right...
It's more the case that everyone else is doing things wrong.
You see, most companies that approach the task of generating mortgage leads online, take the path of least resistance.
And we don't blame them for that, it's human nature.
But that's not how we do things, and that's what makes us different.
You see, anyone with a credit card and internet access can create an ad online that says something like...
"See how much you can get pre-approved for today" or "Take our free quiz and see how much you can save on your mortgage repayments".
Not only will this generate mortgage leads, but it will do it quick and cheap.
Wrong. This is what we call the path of least resistance.
It attracts a lot of people sure...but most of them are like ol' Jimmy mentioned above...
And those who aren't like Jimmy are rate-shoppers, tyre-kickers, whatever you call them - they're a waste of your time.
Finding clients using this approach is like a trying to catch a great-white with worms as bait.
You might get a few nibbles, but it's not going to be a great-white.
So, if not the usual approach, then what?
I'm glad you asked, friend...
Here's How It Works
1. Educate The market and position yourself as the expert.
The first step to our system is proving value and educating the market. Consumers do business with people we know and trust, so we need to give them everything they need to make an informed decision. While educating them, we're also positioning you as the expert in their minds.
Consumers are 10X more likely to reach out to a business for education, then they are for a consultation. So we'll be getting 10X more leads into the top of our funnel and providing value to them.
2. Show Them How you can help by outlining your unique value proposition.
The second step to our system is showing the consumer how you can help them, and explaining how your different.
We're going to be outlining all the value and benefits you provide through your services. Plus, we'll show them why they should be doing business with you, as opposed to all the other options they have out there.
3. run them through a qualification process to ensure they're going to be a good fit for you.
At this point the consumer is educated and sold on doing business with you. The third step is making sure they're someone you can help.
In this step we'll run them through a qualification process to make sure they meet the requirements of the type of clients you're willing and able to work with. If it looks like you're going to be a good fit, they'll be invited to select a time on your calendar.
Secure A Free Strategy Session Today
Tired of wondering where your next client is coming from? Dealing with unqualified leads? Burning your hard-earned money to ashes with lead programs that simply don't work?
Then click the button below and book in a strategy session. On this call we'll evaluate where you're currently at and what you're looking to achieve in order to see if you're going to be a good fit for what we do. There are no strings attached and absolutely zero obligation.